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Profit Tracker

Moolax is a new personal finance platform designed to empower users to effectively track their income, manage savings, and gain a comprehensive understanding of their financial situation.

Scope

Brand Identity Development

Product Design (UX/UI)

Advanced Prototyping

Design System

Branding & Aesthetic

The Moolax branding uses a dark blue palette to convey premium quality along with vibrant purple, cyan, green, and blue accents for a modern, energetic look. The aesthetics feature rounded corners and friendly shapes to appear welcoming to young users while maintaining a clean and professional feel.

Information Architecture

As lead designer, I developed an information architecture that allowed users to link all income sources and spending accounts to track cashflow in one place. Key features included income/expense tracking, budgeting, savings goals, investment performance, and debt management, organized into clear categories and priorities. The architecture focused on simplifying money management to optimize visibility across finances and empower smart savings and investment strategies.

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Miami

Brickell Plaza, FL 33131

+1 (786) 972 4860

Julien Gray

Senior Product Designer

Client Testimonials
"Julien is a super smart and talented creative director. Appreciated his time and expertise. We'll look to connect again for a large project."
Howard Daniel
@ODG
"Julien continues to do an excellent job for us. We have used him on several design projects and he continues to impress!"
Collin David
@ATSAP
"We hired Julien with the intent of creating a new UI design for a mobile app from scratch. He was able to work at our budget, and met deadlines. Great work, and we will be using him regularly as our team designer as much as possible in the future!"
Thomas Tovin
@Stockpile
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"Julien is a super smart and talented creative director. Appreciated his time and expertise. We'll look to connect again for a large project."
Howard Daniel
@ODG
"Julien continues to do an excellent job for us. We have used him on several design projects and he continues to impress!"
Collin David
@ATSAP
1
2
3
4
"Julien is a super smart and talented creative director. Appreciated his time and expertise. We'll look to connect again for a large project."
Howard Daniel
@ODG
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