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Fudge

Redesign of the famous UK hair product specialist website. This redesign, with its entirely new look and feel, was not only more modern, polished and rich in new content but also included a lot of new features making the user experience very exciting, fun & unique.

Scope

Brand Identity Development

Product Design (UX/UI)

Advanced Prototyping

Design System

The Lookbook

To improve the virality of their website, Fudge wanted to include a "LookBook" feature where the users could post their own hair style and share it via social medias. They could also get inspired by browsing around the Lookbook to check out the newest trends and products.

A Fresh Look

This new design’s concept was to add creativity and fun to the core of the message. Not following the rules and being true to yourself has always been Fudge’s primary value, while helping people to express their personalities and style trough unique hair fashion products and styles.

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Miami

Brickell Plaza, FL 33131

+1 (786) 972 4860

Julien Gray

Senior Product Designer

Client Testimonials
"Julien was very responsive to our communications and flexible with meeting availability. Took our project requirements and delivered exactly what we were looking for. I enjoyed working with Julien and will likely work with him again when the opportunity arises."
Freddy Shamoon
@Cerenade
"As always, Julien is not only creative, but quick, reliable, and responsive. He manages to take our vision and run with it with very little direction, and the result is always exactly what we're looking for. We'll be working with him again!"
Jordan Scheffler
@Crewfare
"Julien is a great asset to any company or project. He was able to quickly get familiar with our company and hit the ground running to build a design system using Figma. He was able to complete projects on time and with little oversight. I wouldn’t hesitate to recommend Julien for any product design project."
Chris Tanzi
@Babson
"Julien is a super smart and talented creative director. Appreciated his time and expertise. We'll look to connect again for a large project."
Howard Daniel
@ODG
"Julien continues to do an excellent job for us. We have used him on several design projects and he continues to impress!"
Collin David
@ATSAP
"We hired Julien with the intent of creating a new UI design for a mobile app from scratch. He was able to work at our budget, and met deadlines. Great work, and we will be using him regularly as our team designer as much as possible in the future!"
Thomas Tovin
@Stockpile
"This is the second project we've worked on with Julien and he has been absolutely wonderful to work with. He is communicative, professional, flexible, and talented! We look forward to offering him more projects in the future and to continue working with him for any of our interactive design needs."
Gina Gardner
@WaterPRO
"Julien was really great to work with. He started the relationship off on the right foot by scheduling a call to really understand our goals and objectives with the project. He communicated well and had a great finished project. I would hire Julien again."
Annie Robert
@LockDown